Lager Market is expected to reach over USD 492.69 billion by 2025
June
19, 2019: The global lager market size is
expected to reach USD 492.69 billion by 2025, according to a new report by
Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast
period. Consumption of premium beer in developed economies including Germany,
U.K., and France is projected to exhibit significant growth owing to rising
importance of bar culture on a domestic level. Moreover, consumers are changing
their consumption habits and looking for innovative products with enhanced
nutritional properties, which is expected to prompt the utility of lager.
Asia Pacific is
anticipated to witness substantial growth on account of improving standard of
living and increasing number of alcohol consumers, especially in India and
China. According to a report of World Health Organization (WHO), over the
decade ending 2016.
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The annual alcohol
consumption in India reached 5.7 liters per person, which is almost double as
compared to the consumption in 2006. Furthermore, alcohol consumption in China
stood up to 7 liters per person in 2016. These factors are expected to open up
new avenues over the next few years.
Major manufacturers are
launching new products to cater to the increasing consumption in the market.
For instance, in October 2018, Anheuser-Busch Companies, LLC launched an
Italian craft lager in U.K. The product is sold at premium pubs, nightclubs,
bars, and restaurants. In addition, in March 2016, Steinlager Tokyo Dry, a dry
premium lager, was launched in New Zealand. The product has a combination of
Japanese brewing mastery with quality raw ingredients of New Zealand. This
premium beer immediately took the market by storm owing to its high quality and
taste. These new product launches are expected to expand the scope of the lager
in the foreseeable future.
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Further
key findings from the study suggest:
• In terms of revenue,
the premium product segment is likely to expand at a CAGR of 4.5% from 2019 to
2025. Standard product dominated the global market, accounting for a revenue
share of over 55.0% in 2018
• Europe dominated the
global lager market in 2018 and constituted 41.3% share of the total revenue.
Rising importance of craft beer in developed economies including Germany,
France, Italy, and Russia is projected to have a positive impact on the market
growth over the next few years
• Key players operating
in the market include Heineken N.V., Carlsberg Group, Anheuser-Busch Companies,
LLC, China Resources Snow Breweries Limited, Diageo, Molson Coors Brewing
Company, Tsingtao Brewery Company Limited, ASAHI BREWERIES, LTD., Castel Group,
and Kirin Brewery Company
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